YMCA Safety around water

Drowning continues to be a public health problem, disproportionately affecting lower income families and youth of color. The YMCA is making a difference by providing accessible water safety classes that teach kids how to swim and be safe around the water.

I worked with Carol H. Williams Advertising and Igniter Films to produce a series of 9 videos in English and Spanish to help promote the YMCA's national Safety Around Water program.

71% of the World is Water, Children Are 100% Curious. Teaching children how to be safe around water is not a luxury; it is a necessity. The YMCA’s Safety Around Water program can help you make sure they learn essential water safety skills, which can open up a world of possibilities for them to satisfy their curiosity safely. www.ymca.net/watersafety

TEAM

Client: YMCA

Agency: Carol H. Williams Advertising

Production Company: Igniter Films

Margaux Joffe, Producer

Matt Taylor, Account Director

Marcus Taylor, Creative Director

Thomas Watts, Art Director

Greg Keifer, Director  

Mark Aji, Field Producer 

Beatrice Seifert, Photographer