YMCA Safety around water
Drowning continues to be a public health problem, disproportionately affecting lower income families and youth of color. The YMCA is making a difference by providing accessible water safety classes that teach kids how to swim and be safe around the water.
I worked with Carol H. Williams Advertising and Igniter Films to produce a series of 9 videos in English and Spanish to help promote the YMCA's national Safety Around Water program.
71% of the World is Water, Children Are 100% Curious. Teaching children how to be safe around water is not a luxury; it is a necessity. The YMCA’s Safety Around Water program can help you make sure they learn essential water safety skills, which can open up a world of possibilities for them to satisfy their curiosity safely. www.ymca.net/watersafety
TEAM
Client: YMCA
Agency: Carol H. Williams Advertising
Production Company: Igniter Films
Margaux Joffe, Producer
Matt Taylor, Account Director
Marcus Taylor, Creative Director
Thomas Watts, Art Director
Greg Keifer, Director
Mark Aji, Field Producer
Beatrice Seifert, Photographer